Subway is bringing back its popular discounted footlong promotion as high inflation continues to affect the fast-food industry. The chain is responding to sluggish sales by offering any footlong sandwich for $6.99, a significant discount considering some footlongs can cost up to $14 in certain areas. This offer is available for a limited time, but only through Subway’s app or website with the code “699FL.”
The promotion is part of a broader trend in the fast-food industry, where chains like McDonald’s, Chili’s, and Taco Bell have found success with value meals in an effort to attract customers facing high prices. Subway’s CEO, Doug Fry, acknowledged the impact of inflation on the industry and emphasized that the chain is committed to delivering quality, quantity, and taste while offering great value.
To appeal to budget-conscious consumers, Subway has also introduced a range of affordable menu options, including $3 Dippers and Sidekick snacks priced between $2 and $5. Additionally, the chain is experimenting with different promotions, such as a $6.99 meal deal that includes a 6-inch sub, drink, and chips or cookies. Subway has also expanded its menu to include freshly sliced meats, introduced customization options, and focused on driving app orders.
Despite some past promotional failures, Subway is continuing to adapt and diversify its offerings to meet the needs of customers during challenging economic times.
