Samsung Electronics has unveiled the groundbreaking Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25, signaling a transformative shift in mobile technology. These devices introduce a new benchmark for AI-powered smartphones, offering the most intuitive, context-aware experiences ever created. By integrating multimodal AI agents, the Galaxy S25 series represents the first step in Samsung’s ambitious vision to redefine how users interact with their devices and the world around them. A customized Snapdragon® 8 Elite Mobile Platform for Galaxy powers this next-level innovation, enhancing on-device AI capabilities while delivering unparalleled camera performance with the next-generation ProVisual Engine.
According to TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics, “The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to help everyone interact with their devices more naturally and effortlessly while trusting that their privacy is secured.” He further emphasized that the Galaxy S25 series paves the way for an AI-integrated operating system, fundamentally altering how technology is used to improve daily life.
Intuitive and Effortless Mobile Interactions
The Galaxy S25 series, powered by One UI 7, establishes itself as a true AI companion by adapting to users’ needs and preferences while safeguarding their privacy. This milestone aligns with Samsung’s collaboration with Google to reimagine Android as an AI-centric platform, bringing together global developers and partners.
With multimodal AI capabilities, the Galaxy S25 interprets text, speech, images, and videos for seamless interactions that feel natural. Enhanced features like Google’s Circle to Search empower users to perform contextual searches directly from their phone screens. Whether it’s recognizing phone numbers, emails, or URLs, users can now initiate actions like calling, emailing, or visiting websites with a single tap.
The Galaxy S25 series also enables actionable searches, providing context-aware suggestions for the next steps. This eliminates friction when switching between apps to perform follow-up actions such as sharing GIFs or saving event details. Moreover, Samsung’s advancements in natural language understanding simplify everyday tasks, allowing users to find specific photos or adjust settings with straightforward commands.
Seamless Integration Across Apps
Gemini, the Galaxy S25’s AI agent, can be activated with a press and hold of the side button. This feature enables seamless interaction across Samsung and Google apps as well as third-party platforms like Spotify. For instance, users can search for a sports team’s schedule and add it to their Samsung Calendar with a single command.
The Galaxy AI tools extend their utility to productivity, communication, and creativity. Features like Call Transcript and Writing Assist streamline tasks by summarizing content, automatically formatting notes, or offering suggestions within selected text. Drawing Assist brings creative ideas to life by combining sketches, text, and image prompts, making it easier to visualize and execute concepts.
Hyper-Personalized Experiences with Privacy at the Core
Personalization is the cornerstone of the Galaxy S25 series’ AI features, made possible by the Personal Data Engine. This innovative engine analyzes user data on-device to deliver tailored experiences while ensuring data privacy. Features like “Now Brief” proactively offer daily suggestions accessible via the “Now Bar” on the lock screen, while tools like natural language search in the Gallery simplify photo organization. All personalized data remains securely protected by Knox Vault, creating a fortified AI experience unique to Galaxy devices.
The Galaxy S25 also introduces post-quantum cryptography to safeguard personal data against future threats as quantum computing evolves. Building on One UI 7’s foundation of security, the series incorporates advanced theft protection, maximum restriction settings, and the new Knox Matrix dashboard to monitor connected device security.
Unprecedented Performance
The Snapdragon® 8 Elite Mobile Platform for Galaxy is the driving force behind the Galaxy S25 series’ unparalleled performance. With a 40% improvement in NPU, 37% in CPU, and 30% in GPU compared to its predecessor, this processor enables robust on-device AI functionalities. Tasks that previously relied on cloud-based systems, such as Generative Edit, are now seamlessly executed on-device.
Samsung and Qualcomm collaborated to enhance AI-driven image processing with the ProScaler, resulting in a 40% improvement in display image scaling quality. The integration of Samsung’s mobile Digital Natural Image engine (mDNIe) within the processor further improves display power efficiency. Additionally, the Snapdragon® 8 Elite’s Vulkan Engine and advanced Ray Tracing capabilities deliver a smoother and more immersive mobile gaming experience.
To manage intense device usage and AI processing, Samsung incorporated a 40% larger vapor chamber and optimized thermal interface materials for improved heat dissipation, ensuring smooth performance even during demanding tasks.
Revolutionizing Mobile Photography
The Galaxy S25 series sets a new standard in mobile photography with its advanced ProVisual Engine and high-resolution sensors. The Galaxy S25 Ultra features a 50MP ultrawide camera sensor, an upgrade from the previous 12MP, offering exceptional clarity and vibrancy in every shot. With 10-bit HDR recording as the default setting, users can capture richer colors and details under any lighting conditions.
Low-light videos are now clearer than ever, thanks to the device’s ability to analyze movement and time, reducing noise effectively. The integration of advanced algorithms ensures sharper and cleaner footage in all scenarios, whether capturing moving or static objects.
Professional-grade editing tools are now accessible to all users. Features like Audio Eraser allow users to isolate and remove unwanted noise in videos, while depth-of-field control with Virtual Aperture delivers a DSLR-like experience. Galaxy Log further enhances cinematic creativity by enabling precise color grading for professional video production.
The enhanced Portrait Studio allows for the creation of personalized avatars with realistic facial expressions, while new analog-style filters offer a film-like aesthetic for photos and videos.
Sustainable and Durable Design
Samsung’s commitment to sustainability is evident in the Galaxy S25 series, which incorporates recycled materials in every external component of the Galaxy S25+ and S25. The Galaxy S25 Ultra, the slimmest and most durable model in the series, features titanium construction and Corning® Gorilla® Armor 2, a revolutionary material combining advanced drop protection and anti-reflective surface treatment.
In a first for Galaxy smartphones, the batteries of the S25 series are made with recycled cobalt sourced from old Galaxy devices and manufacturing discards. This eco-conscious approach extends to the metal frames, which now include recycled armor aluminum. Combined with seven years of OS and security updates, the Galaxy S25 series offers optimized performance and longevity.
Flexible Ownership and Premium Benefits
Samsung introduces the New Galaxy Club, a subscription model that simplifies device ownership and upgrades. Additionally, Samsung Care+ provides comprehensive coverage for accidental damage and repairs. All Galaxy S25 devices include six months of Gemini Advanced and 2TB of cloud storage, offering users priority access to the latest AI features.
The Galaxy S25 Ultra will be available in Titanium Silverblue, Titanium Black, Titanium Whitesilver, and Titanium Gray, while the Galaxy S25 and S25+ come in Navy, Silver Shadow, Icy Blue, and Mint. For more information, visit Samsung’s official channels.
